Old-school design methods are failing. The pace of change among consumers and competitors has grown so fast that using a conventional process to hatch a marketing campaign, a Web site, or a new product virtually dooms it to being obsolete by the time it’s complete.

Innovation is the new currency. The days of a whopping marketing budget or a pretty design equaling success are over, as history has so well proved. If you’re not creating something that’s genuinely new—as well as useful and delightful—your marketing is already obsolete.

Narrative is the experience. As the Web becomes the preferred destination for brand exploration, digital experiences must become richer, deeper, and more able to tell compelling stories. If your brand experience depends entirely on pages and clicks, it’s time to wonder, “What is my story?”

Jon has been producing high impact corporate communication art in Canada since 1995 from his home in Victoria, B.C. ... read more