Effective design is not about the medium; it is about the message. It is the ability to convey this message to the intellect, and a feeling to the senses – whether it be on paper, on a computer screen, or communicated through the ear.

Understanding this is what makes Jon Valade unique. Whether it be designing print material, multimedia, websites or music in his recording studio, Jon’s approach is the same – you must convey a clear message, with simplicity, beauty and grace. His style is modern and edgy but he always keeps the client’s goals at the forefront.

Jon also believes that while creative talent is significant to the profession of Graphic Design, it is equally important to treat clients and colleagues professionally and with respect.

Jon has been producing high impact corporate communication art in Canada since 1995 from his home in Victoria, B.C. He has a wide range of fascinating clients in Canada, the US and abroad.

Jon is currently contracted full time as Creative Director at IdeaZone.ca, a full service design firm that specializes in web media development and strategic social networking marketing programs.

Jon sits as Vice President, on the executive of the Vancouver Island Chapter of the Society of Graphic Designers of Canada. In this role he is able to remain in the forefront of the design industry while adhering to the codes of ethics that govern the professional members of this society.

Jon has founded, and continues to manage, the Computer Education Center through North Douglas Community Services. The center offers basic to advanced computer training at no charge.

Jon firmly believes that technology is the future and works, along with willing agencies,  towards eliminating poverty within his community by ensuring that everyone has access to a superior level of computer education within a respectful environment.

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